Don’t Go Out Unprotected!

Why you should patent your invention… Most successful businesses, large and small, are built on well managed intangible assets or intellectual property (IP). Pizza Hut, KFC & McDonald’s have all used their IP to establish franchises across the globe, while Coca Cola’s secret recipe and trade mark logo have stood the test of time and […]

Disruptive v Sustaining Technology

Which one wears the crown and what’s the difference? Back in 1997 the term disruptive technology was used by Clayton M. Christensen in his best-selling book “The Innovator’s Dilemma”. Working as a Harvard Business School professor, he analysed the difference between disruptive and sustaining technology, to show the impact on profitability of businesses. Disruptive technology […]